You Are Never Too Old…….

25th May 2017

I have always maintained  life is just one long learning experience and you are never too old to learn something new.

You can enjoy life better when you are continually learning.

I recently came across this video and would like to share with you.

Hope you enjoy.

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Focus and Be Consistent

Importance of Focus and Being Consistent

11th May 2017

One of the problems in running your own business is you get so many distractions, it’s sometimes difficult to focus and get done what you need to get done.

I have come across a video recently which I have found very helpful.

If you have difficulty in focusing on the right things at the right time you too should watch this video where Brian Tracy, Aliko Dangote (Richest Man In Africa), Floyd Mayweather (Boxer), Brendon Burchard (Motivational Speaker) and Tony Robbins (Motivational Speaker and life coach) share tips on maintaining 100% Focus and the Need to Be Consistent.

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Starting Your Own Business

10th May 2017

Many people would love to start a business but fear creeps in and prevents them starting a full time business.

Watch this video to learn how to light your fire and change your life.

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The 6 Online Marketing Strategies Every Entrepreneur Needs

3rd May 2017

The internet has radically transformed how we build and promote businesses: We +so many entrepreneurs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?

The way I see it, there are a handful online marketing strategies you need — as in, your startup won’t be able to thrive without them.

Criteria for “need”
What do I mean, you “need” these strategies? After all, isn’t marketing optional? Isn’t it possible to build a business even without an online presence? Technically, yes, but you’ll be missing out on enormous potential by doing so.

All the strategies I qualify as “necessary” exhibit the following traits:
• Expected. People expect you to have these things in place, and if you don’t have them, they may think less of your company.
• Accessible. None of these strategies is particularly hard or complicated; there may be a bit of a learning curve, but on some level, these are accessible strategies.
• Affordable. You won’t have to spend much money on any of these strategies, making them easy to pick up even for tight-budget startups.
• Valuable. These strategies all offer high potential returns, meaning that the cost for you, if you neglect them, will be significant potential.
• Time-sensitive. The more time you invest in these strategies, the more powerful they become. The sooner you get involved, the bigger the payoff you can potentially get.

It’s the combination of these factors that makes your work in these areas necessary. These are the strategies I deem “necessary”:

1. Personal branding.
Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.
It also gives you more power to meet and network with others, form more partnerships and lend a face to your otherwise faceless organization. And it’s free to do, from a monetary perspective, though you will need to invest a significant amount of time.
2. Content marketing.
Content marketing takes a variety of forms, and depending on how you form your strategy, could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.
You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing is incredibly versatile and useful, and, if it’s valuable, your customers will expect you to have at least some of it in place for them.
3. Search engine optimization (SEO).
SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. Much of your organic search position ranking comes from the technical structure of your site and your ongoing content development strategy.
So, SEO is not much more of an investment if you’re already creating new content regularly — and it’s well worth that extra investment if for no other reason than to make sure your site is properly indexed.
4. Conversion optimization.
Most of these strategies aim to get more people on your site, but what do those people do once they’re there? Conversion optimization helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion.
Sometimes, this means including more conversion opportunities, and other times, improving the ones you already have.
5. Social media marketing.
Social media marketing isn’t the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. Again, content will come into play heavily here, as it will likely be the factor that attracts your audience to begin with. Here, you stand to gain greater brand visibility, a greater reputation and far more inbound traffic with your syndicated links.
6. Email marketing.
Email marketing has astounding potential for ROI because it costs almost nothing to execute. Start collecting subscribers from your existing customer base, your social media followers and other new opportunities; from there, even a simple content newsletter can help you encourage repeat traffic to your site, facilitate more engagement with your brand and keep your brand top-of-mind with your audience.

As you may have noticed from these descriptions, there’s one other key advantage these strategies offer: They all work together. While they can be pursued individually, each connects with and feeds into the others in some way. If you pursue them all, complementing your efforts across these multiple areas, you’ll see an even higher potential return.

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sense of purpose

Why a sense of purpose is the key to leadership success

27th April 2017

What do Steve Jobs, Nelson Mandela, Angela Merkel and Richard Branson all have in common? On the face of it, not a great deal – they’re all leaders with very different styles and behaviours. But they do share one common trait, which is a strong sense of purpose.

A new evidenced-based leadership model – the result of research as part of a collaboration between Kingston Business School’s Wellbeing at Work research group and Adastrum Consulting – looks to provide a clear, evidenced-based foundation for understanding the process of leading with purpose and why it is central to success.

As a result of the findings, a sense of purpose can now clearly be defined as:

A meaningful mental model that provides a reason for being and a guiding set of personal goals and objectives. A sense of purpose provides clarity of direction, unifying people to operate beyond their business objectives. A sense of purpose evokes passion and commitment; it makes sense of the world and the person’s role within it.”

What does this mean for established and rising leaders? Key findings from the research and resulting model show how focusing on a sense of purpose can lead to success.

Developing a sense of purpose
Our research shows that a sense of purpose is created throughout life, and encapsulates an individual’s personal values, goals and identity. A sense of purpose is personal, internalised and self-imposed, it cannot (like goals and objectives) be given to you!

Think about how you define success
What is distinctive about this research is that the focus begins with understanding how leaders with purpose define success, and how they use this definition to guide their approach in business, and against which they rate their progress.

A leader with purpose defines success in terms of the legacy they will leave, the impact they want to make financially and commercially, and at the team, organisational and stakeholder level.

Purposeful leaders are also concerned with aligning their personal values with their definition of success, and achieving a sense of meaning and well-being in attaining their goals.

Don’t focus on specific characteristics
There isn’t a specific set of characteristics which are essential to a leader’s success. Our model clearly shows that successful leadership is dependent on having a clear idea of what your purpose is. But certain behaviours can help. According to our findings, being transparent, consistent and passionate facilitates a leader’s success.

For example, 85% of participants in the research stated that leaders with purpose demonstrate upfront and transparent behaviours.

Recognise the barriers to purpose
In the same way that key characteristics can help facilitate a sense of purpose, there are also internal and external barriers that can get in the way. These include limitations of the job role, such as a lack of overall responsibility and limitations of the organisation, such as a complex structure, unsupportive culture or lack of focus.

Identifying and overcoming these barriers is really important in developing and fulfilling a sense of purpose.

Appreciate that a sense of purpose is time-bound
The findings also highlight that a sense of purpose is time-bound. There will come a point when a leader’s purpose within a role is fulfilled and they will either need to identify a new purpose within their current organisation or move to another role. This obviously has huge implications for how leaders view their current and future roles, as well as succession planning in general.

Written by Chris Underwood, managing director at executive search and talent advisory firm  AdastrumConsulting


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quick money aff offer image

How to S.E.L.L. More of Any Affiliate Offer

10th April 2017

A lot of affiliates find a product they want to sell and then blast out one or two email messages about it, blog about it, and post on Facebook. Then they move onto the next product and do the same thing.

You know what? That strategy may pull in a few sales, but you’re not going to be breaking sales records any time soon. If you want to S.E.L.L. more, then check out this step-by-step strategy:

Select a Product

Edutain Your Prospects

Load Your Autoresponder

Launch Your Series

The point is to create an autoresponder series around a specific offer. That way, your prospects get multiple exposures to each product you’re selling, which results in more sales and bigger commission checks for you.

Let’s take a closer look at how to S.E.L.L. more of any affiliate offer.

Step 1: Select a Product
The first step is to select a good affiliate offer. You can find these offers on sites like and

TIP: For our purposes we’ll focus on selling info products. If you’re not selling info products, then you can find good offers on sites like and

Now many affiliates focus on what they get out of the offer, like a high conversion rate and big commissions. Forget about all that for a moment.

Instead, look at what your customers get. Specifically, review the product to be sure it’s a good solution that you’d be proud to recommend to anyone, including your mother and your best friend. If you have any qualms about the quality of the offer, skip it and find something else.

Once you find a good product, then look at the other factors, such as the commission rate, how good the sales letter is and so on. Then select your offer and move on to the next step…

Step 2: Edutain Your Prospects
Now what you’re going to do is write a series of five to seven emails that focus on something related to the product. You’ll be “edutaining” your readers, which means you educate them while entertaining them with a conversational or even humorous style of writing. Each email will be part content (the educating part) and part pitch.

TIP: Each email should naturally lead your prospect to the paid product. A good way to do this is by telling your prospects what to do, but not HOW to do it. They’ll have to purchase the product to get the complete details.

Let’s suppose you’re selling a weight-loss guide. You might create a five-part series called “The Five Secrets for Rapid Weight Loss.”

Or maybe you’re selling an organic gardening product. Your series might be, “The Seven Deadliest Bugs In Your Garden – And How to Get of Them For Good.”

Figure out what your series will be about, outline each email, write it, and move on to the next step…

Step 3: Load Your Autoresponder
Now load up your messages, and set them to go out from one to three days apart from each other. You want to get your emails in front of your prospects every few days so they don’t forget about you (or the offer) in between emails.

Also, careful of not being too impersonal. If you just blast your email list with one cut-and-paste promo after another, your conversion rate is likely to stagnate. That’s because your subscribers don’t know, like or trust you – all of which are essential to sales.

Point is, give your readers a chance to get to know you. You do this by:

Sharing personal stories. It’s best if these are niche-relevant stories, but sometimes you may just drop in notes about what’s going on in your life, such as going on vacation or having a baby.

Sharing case studies of what happened when you used a particular product or strategy. Be sure to share lots of data, but also share the personal side of the story, such as how you felt, which is inspirational and motivational.

Allow real access. This means ask for feedback, and then answer your subscribers when they provide that feedback. You can also direct readers to a blog or social media platform to interact.

And finally…

Step 4: Launch Your Series
Once it’s loaded, set it to go out to your existing subscribers. You can also set add these messages into your regular autoresponder series so that new subscribers will see the series. This is also a good time to drive fresh traffic to your lead page so that you can get new prospects seeing all your content.

So there you have it – a quick and easy way to S.E.L.L. more of any offer. All you have to do is:

Select a Product

Edutain Your Prospects

Load Your Autoresponder

Launch Your Series

Now is a great time to put this proven strategy to work, so get busy selecting your product and writing your autoresponder series today!

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How to Create Professional Video Ads with Zero Knowhow

16th March 2017

Marketing is currently undergoing a significant facelift. As traditional mediums like radio and magazine ads begin to die alongside digital strategies like banner ads, tactics such as advocacy and influencer marketing are filling the void left behind by these withering relics.

In addition to the soaring popularity of these newer marketing modalities comes the meteoric rise of video content and advertising.

Video is the new black. People can’t get enough of it. It’s everywhere. From business websites to social platforms, in-app adverts, and every other digital location you can possibly conceive of, video has tangled its engrossing tentacles all throughout the web and beyond.

For marketers, this means that content needs to make the necessary transition from text to video if there is any hope of continuing to attract, engage and convert consumers. If you haven’t ever created a video, then it can be a bit daunting, but it’s likely easier and cheaper than you think.

Here are some steps to take that can help you with this transition.

Create Professional Video Ads

Establish Goals

As is the case with any marketing tactic, the first step is to establish the goals you aim to achieve. These should fall in line with your company’s overall marketing strategies.

Video is extremely efficient at driving a variety of objectives such as:

  • Increased brand awareness:Video helps to shape entertaining, memorable, and immersive experiences for brands.
  • Framing a person or business as a thought leader:Since people remember 55 percent more information from video formats, this content is a premier forum for educating consumers through tutorials, process guides, case studies and more.
  • Driving conversions and sales:Video is an acquisition and purchase-inspiring machine. Placing a video on a landing page can increase conversions by 80 percent. Additionally, 64 percent of users who watch a video are more likely to buy a product online.

And this is just the tip of the iceberg. Video is a compelling vehicle for just about any marketing goal you can fathom.

Find Super Simple Video Tools

If you don’t have any video production or editing skills, you’re likely operating under the assumption that creating your own video content involves a steep learning curve

These fears, however, are only illusions now that premium, customizable digital video services like Promo by Slidely have entered the online marketplace.

With Promo, marketers can construct professional-grade video clips from a selection of millions of high-quality video clips and fully licensed music snippets to add to the video’s tone and messaging.

Moreover, Promo lets users upload their own footage and image materials to help create custom ads. And with its text editor, robust toolsets, and affordable pricing, marketers of every degree can create epic ads that will resonate with consumers.

Additional self-service video apps include Biteable and Magisto.

Create Stellar Scripts

No matter if your video content is 15 seconds or 15 minutes long, you will need to craft a compelling message that keeps consumers hooked from start to finish.

The most important thing to remember when forging your video’s voiceover and story flow is to keep your points succinct. Like all content, many brand videos fall into the pitfall of trying to explore overly convoluted concepts, relying on industry jargon, or attempting to cover too many topics at once.

In order to create a video that people will actually want to watch, simplicity is key. This means using a conversational tone in voice or text and staying away from lingo that only your coworkers understand.

Be sure to also keep sentences short and sweet. This is especially important for text overlays and makes your messaging easy for the audience to absorb and retain.

If you aren’t sure if your script meets these guidelines, reading it aloud will quickly clear up any confusion.

Of course, all of this needs to be accompanied by relevant and high-quality images or video clips; or as an alternative, you can opt to use a “talking head” video host.

Tell the Audience What’s Next

CTAs are an absolute must for video content. Even if the goal is to merely drive awareness, you should be directing your viewers to more of your content so as to continue developing a rapport.

At the end of your video ad (or below it, as is the case with CTA buttons on Facebook ads) you should be letting viewers know what to do next.

This could be letting prospects know to grab their coupon code before it expires, informing them to visit your website for more details, or driving folks to download a digital offering. Whatever purpose your video serves, be sure that it fulfills its potential by prompting users when the time is right; this normally happens at the end of the video.

Start Making Those Clips

Video content is the future of online marketing. Fortunately, creating video is becoming an increasingly easy and cost effective marketing modality.

Don’t let your business become as antiquated as newspaper ads. Blaze a path into the future of marketing by learning to craft arresting video content and adverts that will cater to a new generation of consumers.

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Image on this page courtesy of Pixabay

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How To Write A Great Business Plan

7th March 2017

As you sail the oceans of opportunity, you want your sails making the most of the winds and the rudder pointed in the right direction. You want at frequent intervals to know that you are headed in the right direction. If not, you need to have the means to do a course correction. You should be able to ride out any storms which come your way. You should have enough supplies to make the journey and also adapt on the way if required.

A good business plan does this and more.

What is a business plan?

A business plan, as defined by Entrepreneuris a “written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement.”

According to guidelines from the U.S. Small Business Administration, you need to include the following:

  • an executive summary
  • a company description
  • a market analysis
  • an organization and management breakdown
  • a description of the service or product line
  • an overview of your marketing strategy, a request for funding (if applicable)
  • some financial projections to back up your ask
  • an Appendix (optional) that includes relevant resumes, permits, or leases.

While there are many definitions for a plan, at heart, a business plan sets down the what, when, where, how and how much for the business. Let’s understand:

What: what will the business do and more importantly, what is the purpose of the business? The simpler and in fewer words you can write this, the better it is. “We make cupcakes” is simple but too short. “We make healthy cupcakes for fitness lovers” would be clear and also differentiated. What of the business also makes it clear what you will NOT do.

Steve Jobs said, “Focus means saying no to the hundred other good ideas that there are.”

When: This part of the business plan lays down the “when” of the what. While your business is an ongoing entity, there would be milestones you would want to achieve in this journey. This section lists down the time lines for those achievements.

Where: This part relates to the distribution and geographic coverage. It may also include the types of industries you will service. E.g. for cupcakes, while you may have only one store, you may use an ecommerce portal to distribute across the state or the city.

How: This section goes into the details of how you are going to achieve your plan. How will you make your cupcakes? How will you manage your finances? How will you do your marketing and sales? How will you handle customer issues? Will you have people for each of the above functions or you will outsource some of them?

How much: This part talks about your costs and investments. How much expense will you incur to deliver what you have set out to do? This section typically will have an optimistic, realistic and pessimistic scenario. You have a realistic estimate of sales. Now add an optimistic and pessimistic sales scenario. Plot what you will incur as costs against this. This helps in adapting the business to the environment in real time and takes the anxiety out of the equation.

Related: 3 Apps to Help You Write a Business Plan

Your business plan should not try to be one-size-fits-all. However, it is important to understand the different perspectives with which people will read your plan.

Here are the key people whose perspective should be included

  1. Your Investors
  2. Your Team
  3. You!

#1 What’s in it for the investor?

You may have investors or partners who are invested in your business only from a financial perspective. What should the Plan highlight for them?

Your investors will want to know if the numbers are as agreed with them. Then, they would like to know some of the key assumptions behind the numbers.

These often are (but not limited to)

  • Sales
  • Expenses
  • Profit
  • Marketing
  • Working Capital

Some key questions which your business plan needs to answer are:

  • What are you doing more of or less of than last year?Your plan must have comparison against the earlier years.
  • Are sales coming from more customers or more revenue per customer?
  • Are expenses reducing at operating level or financial level?
  • What is driving the working capital? Debtors or Creditors?
  • Is Profit increasing because revenues are up or expenses are less?

#2 What’s in it for Your Team?

Does the plan give a clear direction on where they need to focus their efforts?

The business plan should clearly outline the type and number of customers they need to focus on, the level of expenses they need to operate at and how success will be measured.

The Plan should have the milestones the business needs to reach so that they will know their efforts are in the right direction.

Your Business Plan should also have an inspirational element to it. The ‘Why’ in the plan should give them the reason to be excited about the business and what it has set out to do.

Simon Sinek says” There are only two ways to influence human behavior: you can manipulate it or you can inspire it. People don’t buy WHAT you do; they buy WHY you do it.”

#3 What’s in it for you?

As a founder and owner of the business, what do you want in the plan?

  • Customer
  • People
  • Profits
  • Process

Some questions you need clear answers to are:

  • Are you creating and retaining more customers? Are you making more raving fans or just shipping more boxes?
  • Are your people cost going up – is it led by senior hires or more junior hires? Is it reflecting the gaps you are planning to fill this year?
  • Is your business generating more operating profits or improving your bottom line by cost cutting? How much of the profits can be reinvested so that you can build your business?
  • Are your operating costs down? Does this reflect your quality-cost principle? Are your shipping costs increasing or decreasing? Is your marketing costs increasing or decreasing?


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Imagine Being A WiFi Millionaire!

9th February 2017

wifi-millionaire-product-layout-Editable-1024x592Can you imagine becoming a WiFi Millionaire? How does becoming an entrepreneur and living a laptop lifestyle appeal to you?  Making a full-time income working part time from anywhere?  It’s funny because way back in 1999, a business consultant asked me “What do you know about the Internet?” I replied “Nothing”. He advised me to find out all I could, as the Internet was going to be huge. How right he was.

In 2001 I started learning how to build websites focusing on creating a portal website for Stonehaven in Scotland where I have lived since 1977. I then started creating websites for local businesses and helped them with marketing on a part time basis at that time.

With laptops so much lighter and WiFi much more accessible. I can take my Apple Mac and my Ipad with me where ever I go and work where I choose.

Am I a millionaire yet? Not yet but I am loving the lifestyle.

Have I made mistakes? Yes hundreds. But that’s how you learn.

Can you be a WiFi Millionaire?

The opportunities are much greater nowadays especially if you work with people who have walked the walk and talked the talk and yet still continuing to improve and learn how they can be of more service to others.

WiFi Millionaire logoBeing over 60 I can certainly relate to some of what is mentioned in this extract from the book WiFi Millionaire;-

>>>”Things have changed. Retirement and pension funds disappearing.Jobs are being lost or replaced at record rates and regular people all over the world are feeling the pinch, but there is a silver lining.

In fact, if you’re willing to rethink everything you know about work, then you can take advantage of this new economy and make more money than you ever dreamed possible.

What am I talking about? I’m talking about escaping the nine to five, being your own boss, and working when and where you want to. I’m talking about making more money in 5 hours per week than most people make in 50 hours per week. I’m talking about becoming a WiFi millionaire with just a computer, a WiFi connexion, and a desire to succeed.

This may sound far fetched to you, and that’s understandable. Through no fault of your own, you’ve been brainwashed by parents, teachers, and, otherwise, sensible people into thinking your life should follow a certain path. Go to school for 15 to 20 years, work a career for 40 years, retire comfortably (if you don’t die of a heart attack first). Even if this fantasy were possible, which it’s not anymore, it assumes that you’re okay with working most of your life for a retirement fund that may be taken away at any time. That just seems like a waste of a life to me. I’d rather enjoy my life now, make money now, and have the time and freedom to work when and where I want and travel at a moment’s notice.“<<<

WiFi Millionaire clearly lays out your options for different home businesses and gives you actionable tips and tools for getting more done while having complete control over your schedule. By using these productivity tips, you’ll learn how to filter out distractions and make more money in less time than you ever thought possible. In fact, some people make a very good income with the WiFi Millionaire system in only 30 minutes per day. Also, you don’t need to be a computer genius or have any special training or skills to do this. All you need is a willingness to implement what you learned.

The amazing thing is you can get all this information for less than $5.

Take A Few Minutes to watch this video Now




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Home Business Entrepreneur

Do You Have The Abilities Successful Home Based Entrepreneurs Have?

7th February 2017


Do you possess the six abilities below;-

1. Self-Discipline and Hard Work:

The Key to operate a successful home based business is self-discipline. When you work from home you have to complete jobs all by yourself. There is no Boss to supervise you or prod you along. There are no colleagues or friends to discuss with or give you moral support.You have to put in a lot of hard work and effort to achieve success. Unless you are self disciplined success will only be a distant dream.

2. Dedication and Motivation:

Once you make the decision to start and operate a successful home based business, it is absolutely important that you work with dedication. Running a successful home based business is not an easy option to take and is not for people who cannot discipline themselves and you must be committed to achieve success. It is important that you remain dedicated, self-motivated and focused to achieve your goal.

3. Confidence:

Confidence plays a major role in your work as a home based business entrepreneur. You need to be confident that you have the ability to do the job. Failure is not an option for you. It is you and you alone who are going to do all the good tasks and the dirty ones. If you don’t do the job, then it doesn’t get done.

4. Time Management:

A successful home based business is always geared to efficient time management. How well you manage your time is crucial. You should have a plan for all your daily activities and stick to it as best as you can. Failure to do this can lead to stress and procrastination which will impede the progress of your business.

5. Communication Skills:

Unfortunately working from home does not give you the licence to talk to people and behave anyway you like. Working for an employer, there are other members of the staff handling specialised activities such as meeting clients, suppliers, bank managers and public relations. On the other hand when you work from home, you are all in one and your ability to communicate well with all kinds of people in all kinds of situations is extremely important in running a successful home based business.

6. Balanced Temperament and Flexibility:

When you work in your home based business, you are bound to face various unpleasant situations and also experience periods of highs and lows and ups and downs. This calls for a balanced temperament that can tackle these situations in the best possible manner while maintaining a high profile under these circumstances. Operating a successful home based business also calls for a lot of adjustment and flexibility as and when situations arise.


Most if not all of the successful home based business entrepreneurs have these abilities. For some these abilities come naturally while others have to acquire them.

If you want to be successful and reach the top, the solution is obvious-make sure you acquire all of these abilities.


Article by George McGillivray –

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