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Building a Facebook Business Page is Easy

14th February 2018

George McGillivray here. I wanted to share this article with you about Facebook.

If you want an engaging Facebook business page, here’s what you need to know:

One: Don’t confuse business pages with personal profiles.

If you create a personal profile for your brand instead of a Facebook Business Page, you’re going to miss out on content creation tools, analytics and paid promotional opportunities.

Worse yet, people will have to send you a friend request before they can engage with you.

Two: Don’t create a ‘professional profile’ associated with your business.

Let’s say you have a personal profile on Facebook and you want a second profile for professional reasons. This goes against Facebook’s terms of service and could get you in trouble.

Three: Choose a friendly, engaging cover photo.

This cover photo takes up most of the room above the fold on your Page, so you’ll want a high-quality image that attracts and holds your visitors’ attention.

You might consider hiring a professional to create this image for you.

Keep words in the image brief and to the point.

Faces work well at holding attention, and bright colors are good, too.

Four: Use a profile picture that’s easy to recognize.

It could be your logo or your headshot if you’re the face of your company.

Being recognizable is important to getting found and liked, so choose your picture carefully and then use it consistently.

Five: Fill out your ‘About’ section.

This isn’t visible anymore when visitors arrive on your page, yet it’s still one of the most clicked-on items when they want more information about your business.

Put in your general description, company information, your story or whatever fits for your business.

Six: Add a call-to-action button.

This is a great way to drive traffic to your website and build your list. Your call-to-action button might be to have visitors watch a video, sign up to your list and so forth.

Seven: Post often, but not too often.

If you don’t post for months at a time, then your business does not look professional. Heck, you don’t even appear to be in business anymore.

But if you post non-stop, you’ll likely annoy people.

It’s a matter of finding that happy medium, and that can vary from one business to another.

Eight: If you have the time to respond, then let fans message you privately.

It’s an awesome idea to let your customers and fans send you private messages – this can result in better customer service, fewer complaints made publicly and even more sales.

However, if you don’t have time to respond to these private messages then it might be best not to enable private messaging.

Nine: Monitor your page and respond to comments promptly.

You can monitor and respond to comments using the ‘notifications’ tab at the top of the page.

Ten: Pin important posts to the top of the page.

As you post, older posts get pushed down and buried. But there are times when you want a post to remain at the top, even after you’ve published new posts.

You can pin one post at a time and use these to promote events, offers and announcements.

Eleven: Post visual content in your Timeline.

Photos and videos are up to 40 times more likely to get shared on social media, so take advantage of this fact and share lots of visual content.

Twelve: Consider using live video.

People typically spend more than three times more time watching a Facebook Live video than they do a recorded video.

Thirteen: Use Facebook’s targeting tools.

You can target certain audiences with tailor-made updates. Segment by age, gender, relationship, location and so forth, and then send highly targeted messages to those groups for a greater response.

Fourteen: Promote your page. A lot.

Create an ad to promote your page, choose your target audience and choose your budget. Make sure your ad is directly targeted to your ideal customer and test.

Fifteen: Measure your success.

Dig into your page’s insights to track Facebook-specific engagement metrics. Analyze and adjust as needed.

It might all sound complicated, but you’ll quickly get the hang of everything here.

Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips.

Keep visiting www.georgemcgillivray.com for more useful tips.

See Article Source Below : http://EzineArticles.com/9773712

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The Two Keys To Success

28th January 2018

I came across this article this morning and really liked it.

It was written by By Tim Davis president of The UPS Store.

Here’s what he said and I hope like me you think it makes a lot of sense

“In my experience working with small businesses, most people seem to think you have to simply be smart to have a successful business. While being smart helps, and a good brain can make decisions easier, two other body parts are far better indicators of whether you will make it.

Here’s what matters more:

Your belly.
Your ears.
First, without fire in the belly, you lack enthusiasm. If you don’t have the passion to overcome setbacks or to motivate you through boring or tough times, you won’t have the grit required for the long haul. Entrepreneurship relies mostly on that spirit of determination and passion. And let’s face it, without enthusiasm in the world of hard work, all you’re left with is hard work. Who notices this the most? Your customers and your associates. I’ve seen fire in the belly carry businesses to success when weaker constitutions gave up long before.

Second, your ears. Without listening you can’t make business personal. Your customers tell you a lot of what you need to know. Yes, you might have to initiate dialogue now and again. You may have to pitch your product or service frequently. But in the course of business – if you’re listening – your customers will communicate the most valuable information on how to grow your business. For example, one owner may hear a customer complaint, but a successful owner hears an opportunity to improve services, introduce new features, or to make a customer for life by righting a wrong.

As president of The UPS Store, I see how important these qualities are on a daily basis. I see our new franchisees inevitably come up against scenarios they didn’t expect. I know how challenging it is for anybody to develop all the different skills – management, marketing, accounting, IT and more — required to make even a small franchise business thrive.

But I also see people overcome those challenges. In fact, the single most satisfying part of my job is helping our franchisees cope with the always changing, always urgent demands of their jobs. Nothing is more exciting than hearing a formerly struggling franchisee tell me he or she is well over the hump and now wants to open another location.

I think I was lucky, as a teenager, to work at a small pizza joint, U.S. Pizza Co., in Little Rock, Arkansas. That’s because the business – which started as just a few tables on the site of a burned out clock shop – was run by one Judy Waller Breece.

Judy is the embodiment of what it takes to succeed in small business – and perhaps in any endeavor. When she started her pizza place she was a young 20-something, who’d grown up on a farm and possessed the salt-of-the-earth work ethic found in people with that background. Judy knew she had a lot to learn about business and her pure enthusiasm motivated her to spend 17-hour days learning it. The fire in her belly was always burning, and I saw firsthand as a teenager how she used it on a daily basis to succeed and grow.

She was always “on.” Nothing got past her. Judy saw everything her employees did and pointed out every mistake – not in a bad way, but in one that said, “Every detail is important and I respect you enough to help you do better.” It helped that she demanded even more of herself than she did of others. She did every job there was to do at U.S. Pizza – including cook.

Judy always paid attention. She listened to her customers and made it a habit to find out what they really thought of their dining experience. No perfunctory inquiries for her; she often sat down with the regulars at her establishment so she could have a real conversation with them. She believed they made her life easier when they told her what they really thought.

She was right about that too. Genuine, real-time feedback is critical to improvement. I learned that myself while in the U.S. Marine Corps, where I spent seven years before entering the business world. In the military your leaders are constantly critical; it’s part of the culture where feedback leads to improvements that may save lives. I think that helps explain why people with military backgrounds make great candidates for franchisees and small business ownership.

In any event, the likelihood that a business owner will actually get genuine, thorough feedback depends in part on the nature of his or her relationship with the customer. Having a personal tie – the kind Judy established by sitting down with her pizza establishment’s “regulars” – fosters candor.

It also nurtures the kind of relationship customers want. They want to feel that the business owner cares about them and has a commitment to their success, that the owner is their ally and champion. And for the small business owner too, much of the potential joy in the enterprise comes from establishing that kind of strong human connection. It is by no means all about the money. The satisfaction small business owners can derive from knowing they are really helping their customers and their community is immense.

But these relationships don’t develop unless small business owners make the most of their ears. Today Judy’s small businesses isn’t so small. It went from a single pizza place to 10 locations, four additional licensees, and a developing franchise operation.

It’s not all that complicated: your belly and your ears. If you enter small business with those two things going for you, you have the most important ingredients you need to flourish.”

Article Source: https://www.inc.com/theupsstore/the-two-keys-to-success-in-small-business.html?cid=readmoretext_theupsstore
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the slight edge

The Slight Edge

23rd January 2018

I would like to tell you about a book I read, that made a big impact on my life.

It made me realise why success doesn’t just happen overnight.

Some people wander through life like a ship without a rudder, waiting for some big chance or huge deal that will change their life.

Do you know anyone like that?

The “Slight Edge” taught me, that it is the little things you do every day, that makes a very big difference.

Not just in business but in relationships as well.

No success is immediate, no collapse is sudden.

They are both the result of the slight edge accruing momentum over time.

Once you get into the habit of doing the right “little things” every day, you will soon notice a difference.

I highly recommend a read of the book ”The Slight Edge” by Jeff Olson

I actually read a few pages of the Kindle version of the book every day.

It could be while I am travelling on a train or sitting in the car or anywhere I have a few minutes and access to my mobile phone.

The slight edge is the process every winner has used to succeed since the dawn of time.

The book explains how you can develop a slight edge in anything you want to do.

For more useful tips keep visiting my blog at
georgemcgillivray.com

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storebuildr

How To Build A Web Store Simply

15th January 2018

Imagine if you wanted to build a web
store in a hot niche, selling some of
the hottest products online?

Now imagine if you wanted to give your
site a professional look, to turn
visitors into buyers?

And what if you wanted the site to
constantly update, with the latest hot
products in your chosen niche?

How long would this take you to build,
or how much would it cost to outsource?

Well, what if I told you it would only
cost $9.95 and take just minutes to set up?

Would you be interested in finding out more?

I am George McGillivray. Allow me to introduce Store Buildr.

Here are just a few of the things that
have been done for you.

## They’ve done all the extensive niche research for you.

## They’ve designed a high-quality site for you.

## They’ve made the website a breeze to edit.

## They’ve provided you with instant monetization.

## They’ve made this 100% fully customizable for you.

## They’ve also included high-value sale getting software for you.

## They’ve also included all the traffic training you need.

This ‘done for you’ niche targeted
website is good to go, and once you
spend a few minutes setting it up
you’ll have another income stream set
up for life.

Want to find out more? Visit the link
below to grab yours now.

http://gmcg.online/storebuildr

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brain processes images 60,000 times faster

Customers Process THIS 60,000 times faster

8th January 2018

“You might think that it’s the words that make the sale, get the click and so forth. And no doubt they are important. But did you know the brain processes visual information 60,000 times faster than text?

In fact, 90% of information transmitted to the brain is visual.

Next time you’re designing your Facebook ad or other social media campaign, focus more time and energy on the images.

” Keep in touch for more useful tips at http://georgemcgillivray.com

Original source: Alun Hill January Newsletter 2018
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5 Secrets to Shortcut to Success in Business

5 Secrets to Shortcut Your Way to Success in Business

7th January 2018

Yesterday I discovered 5 simple secrets that has changed the way I think about business.

Thanks to John Thornhill from Partnership To Success for recommending this book ‘The Go Giver’ by Bob Burg and John David Mann

After discovering the first secret I was hooked and I had to read the book to the end.

I am not an avid reader but I was so impressed, I have no hesitation in recommending this, whether you are just planning to start your own business or you have been running businesses for several years.

I bought the Kindle version on Amazon but it is available in hardback and paperback.

You too could change the way you think about business when you learn the Five Laws of Stratospheric Success that are explained in ‘The Go Giver’.

Always interested to hear the views of others.

Keep in touch for more ideas on georgemcgillivray.com

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Announcing the Video Blogging Guide to Revolutionise Your Blog

14th August 2017

Yes, it’s here, folks. Video Blogging Traffic Secrets:

The ultimate blogger’s guide to Video Blogging has finally been launched and this is your chance to get your copy right now.

Recently, I began putting together some information about video blogging.

I compiled a heap of tips, tricks and tactics that I use personally on my own blogs, but I also got some cool recommendations from some of the most successful bloggers from all over the world.

All this information now forms this one huge guide: Video Blogging Traffic Secrets.

What’s all the fuss about Video Blogging Traffic Secrets, anyway? It’s quite easy, really.

When I first noticed the true power of video blogging, I put what I learned to work to see what I came up with. I noticed more reaction and visitors stayed on my blog to see what else I offer.

People asked more questions and ended up buying more products from me. But that’s not all.

One of the best things about video blogging is that it really does help to build trust in the minds of prospective customers.

If you’re marketing anything at all online, you need your visitors to trust you before they’ll buy anything.

If you make your videos the right way, you can do this easily.

It’s a Great Way To Drive Traffic

People really do prefer watching a video over reading through a long, boring page of content.

Of course you’ll put your videos on your blog, but you also get to distribute them to other sites.

This can quickly give you a huge boost in traffic numbers.

When you get your message across in a video, people feel more relaxed about buying from you.

After all, you’re no longer just a faceless blog owner behind pages of text. You’re a real person that they get to know and trust very quickly through your videos. This is an awesome way to boost sales fast.

The Video Blogging Traffic Secrets guide isn’t just a regular e-book. When you order, you get the e-book, but you also get a checklist and accompanying workbook, as well.

These are written to lead through each step you need to take to make sure you don’t miss anything out.

I designed Video Blogging Traffic Secrets to be used right away by anyone who wants to increase their blog’s popularity. The comprehensive guide provides all the information you need, plus the checklist and workbook keep you on track. You only need to follow along and you will get the results you want.

Are you ready to launch your blog into the stratosphere? I invite you to be one of the first to review Video Blogging Traffic Secrets.

Are you ready to master Video Blogging today? What are you waiting for?

Go and check out www.videobloggingtraffic.com

Just for checking this out you can download a Free Report ” Vlog Traffic Goldmine”

Why not visit now www.videobloggingtraffic.com

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Get started with Blog Marketing

Get Started With Blog Marketing

5th August 2017

It’s quite easy to get started in Blog marketing. If you all ready have been blogging, you will more than likely pick it up very easily and naturally just as if you have been doing it all along.

Also, you might find out that you have been marketing the whole time anyway, and just not realising it.

If you have never blogged before, you may want to start a test blog just to get the feel of it.

You want to become familiar with the blogging platforms that you will be using and know how to make a post.

While most blogs are free, you are also going to see that many of them are quite different. You’ll have to get to know the kind that you want to use.

Otherwise, you might get lost along the way. So starting a blog and just blogging for a little while will help you with this.

You can blog about anything that you want to. Maybe journal for a few weeks, or talk about your favourite movies. The sky is the limit.

So once you have become familiar with blogging and what it takes to post and make changes, you are ready to go further.

The next thing that you are going to want to do is choose a niche market. You will want to choose something that is low in competition, but yet is something that people are searching for.

If you happen to have a hobby or something that you love to do, there you go. Otherwise, you may have problems coming up with topics.

Now that you have your topics in place, it is time to begin blogging.

When you are blogging for the purpose of marketing, you want to give your readers something that they have to keep coming back for.

You want to peak their interest and make them want more from you.

This will keep your readership base up and will allow you to have followers that will follow you anywhere to see what you are going to say next on their favourite topic.

Now that you have a topic, you want to determine just how much time you are going to spend updating and posting in this blog.

If you tell your readers that you are going to post on a daily basis, do so. If you let them know that you will be blogging weekly, you should also stick with that.

Whatever you tell them, be sure that you do not let them down. Otherwise they will find another blog to read in the place of yours. Which is something that you will not want.

Learning SEO and applying it to your blogs is something else that you may want to do. This will help you as far as search engine rankings are concerned and will allow you to rank higher up the page.

After all, that’s the point to all of this, yes?

If you do not have time to learn what SEO or search engine optimisation is all about, you may want to hire someone to apply it to your blog for the best results.

There are some SEO gurus that are quite affordable.

As videos are so popular nowadays, you may want to consider Video Blogging.

Why not download this Free Report “The Vlog Traffic Goldmine” at
www.videobloggingtraffic.com

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