george | George McGillivray

Why a sense of purpose is the key to leadership success

8:30 am

What do Steve Jobs, Nelson Mandela, Angela Merkel and Richard Branson all have in common? On the face of it, not a great deal – they’re all leaders with very different styles and behaviours. But they do share one common trait, which is a strong sense of purpose.

A new evidenced-based leadership model – the result of research as part of a collaboration between Kingston Business School’s Wellbeing at Work research group and Adastrum Consulting – looks to provide a clear, evidenced-based foundation for understanding the process of leading with purpose and why it is central to success.

As a result of the findings, a sense of purpose can now clearly be defined as:

“A meaningful mental model that provides a reason for being and a guiding set of personal goals and objectives. A sense of purpose provides clarity of direction, unifying people to operate beyond their business objectives. A sense of purpose evokes passion and commitment; it makes sense of the world and the person’s role within it.”

What does this mean for established and rising leaders? Key findings from the research and resulting model show how focusing on a sense of purpose can lead to success.

Developing a sense of purpose
Our research shows that a sense of purpose is created throughout life, and encapsulates an individual’s personal values, goals and identity. A sense of purpose is personal, internalised and self-imposed, it cannot (like goals and objectives) be given to you!

Think about how you define success
What is distinctive about this research is that the focus begins with understanding how leaders with purpose define success, and how they use this definition to guide their approach in business, and against which they rate their progress.

A leader with purpose defines success in terms of the legacy they will leave, the impact they want to make financially and commercially, and at the team, organisational and stakeholder level.

Purposeful leaders are also concerned with aligning their personal values with their definition of success, and achieving a sense of meaning and well-being in attaining their goals.

Don’t focus on specific characteristics
There isn’t a specific set of characteristics which are essential to a leader’s success. Our model clearly shows that successful leadership is dependent on having a clear idea of what your purpose is. But certain behaviours can help. According to our findings, being transparent, consistent and passionate facilitates a leader’s success.

For example, 85% of participants in the research stated that leaders with purpose demonstrate upfront and transparent behaviours.

Recognise the barriers to purpose
In the same way that key characteristics can help facilitate a sense of purpose, there are also internal and external barriers that can get in the way. These include limitations of the job role, such as a lack of overall responsibility and limitations of the organisation, such as a complex structure, unsupportive culture or lack of focus.

Identifying and overcoming these barriers is really important in developing and fulfilling a sense of purpose.

Appreciate that a sense of purpose is time-bound
The findings also highlight that a sense of purpose is time-bound. There will come a point when a leader’s purpose within a role is fulfilled and they will either need to identify a new purpose within their current organisation or move to another role. This obviously has huge implications for how leaders view their current and future roles, as well as succession planning in general.

Written by Chris Underwood, managing director at executive search and talent advisory firm AdastrumConsulting

Source: http://www.thecsuite.co.uk/ceo/executive-education-ceo/why-a-sense-of-purpose-is-the-key-to-leadership-success/

How to S.E.L.L. More of Any Affiliate Offer

9:52 am

A lot of affiliates find a product they want to sell and then blast out one or two email messages about it, blog about it, and post on Facebook. Then they move onto the next product and do the same thing.

You know what? That strategy may pull in a few sales, but you’re not going to be breaking sales records any time soon. If you want to S.E.L.L. more, then check out this step-by-step strategy:

Select a Product

Edutain Your Prospects

Load Your Autoresponder

Launch Your Series

The point is to create an autoresponder series around a specific offer. That way, your prospects get multiple exposures to each product you’re selling, which results in more sales and bigger commission checks for you.

Let’s take a closer look at how to S.E.L.L. more of any affiliate offer.

Step 1: Select a Product
The first step is to select a good affiliate offer. You can find these offers on sites like Clickbank.com and JVzoo.com.

TIP: For our purposes we’ll focus on selling info products. If you’re not selling info products, then you can find good offers on sites like Amazon.com and ClickBank.com.

Now many affiliates focus on what they get out of the offer, like a high conversion rate and big commissions. Forget about all that for a moment.

Instead, look at what your customers get. Specifically, review the product to be sure it’s a good solution that you’d be proud to recommend to anyone, including your mother and your best friend. If you have any qualms about the quality of the offer, skip it and find something else.

Once you find a good product, then look at the other factors, such as the commission rate, how good the sales letter is and so on. Then select your offer and move on to the next step…

Step 2: Edutain Your Prospects
Now what you’re going to do is write a series of five to seven emails that focus on something related to the product. You’ll be “edutaining” your readers, which means you educate them while entertaining them with a conversational or even humorous style of writing. Each email will be part content (the educating part) and part pitch.

TIP: Each email should naturally lead your prospect to the paid product. A good way to do this is by telling your prospects what to do, but not HOW to do it. They’ll have to purchase the product to get the complete details.

Let’s suppose you’re selling a weight-loss guide. You might create a five-part series called “The Five Secrets for Rapid Weight Loss.”

Or maybe you’re selling an organic gardening product. Your series might be, “The Seven Deadliest Bugs In Your Garden – And How to Get of Them For Good.”

Figure out what your series will be about, outline each email, write it, and move on to the next step…

Step 3: Load Your Autoresponder
Now load up your messages, and set them to go out from one to three days apart from each other. You want to get your emails in front of your prospects every few days so they don’t forget about you (or the offer) in between emails.

Also, careful of not being too impersonal. If you just blast your email list with one cut-and-paste promo after another, your conversion rate is likely to stagnate. That’s because your subscribers don’t know, like or trust you – all of which are essential to sales.

Point is, give your readers a chance to get to know you. You do this by:

Sharing personal stories. It’s best if these are niche-relevant stories, but sometimes you may just drop in notes about what’s going on in your life, such as going on vacation or having a baby.

Sharing case studies of what happened when you used a particular product or strategy. Be sure to share lots of data, but also share the personal side of the story, such as how you felt, which is inspirational and motivational.

Allow real access. This means ask for feedback, and then answer your subscribers when they provide that feedback. You can also direct readers to a blog or social media platform to interact.

And finally…

Step 4: Launch Your Series
Once it’s loaded, set it to go out to your existing subscribers. You can also set add these messages into your regular autoresponder series so that new subscribers will see the series. This is also a good time to drive fresh traffic to your lead page so that you can get new prospects seeing all your content.

Conclusion
So there you have it – a quick and easy way to S.E.L.L. more of any offer. All you have to do is:

Select a Product

Edutain Your Prospects

Load Your Autoresponder

Launch Your Series

Now is a great time to put this proven strategy to work, so get busy selecting your product and writing your autoresponder series today!

Article Source: http://operationquickmoney.net/how-to-sell-more-of-affiliate-offer

Win “The Secrets To $5K+ A Month” 5 DVD Set

8:03 am

George McGillivray DVD Set

How to Create Professional Video Ads with Zero Knowhow

8:06 am

Marketing is currently undergoing a significant facelift. As traditional mediums like radio and magazine ads begin to die alongside digital strategies like banner ads, tactics such as advocacy and influencer marketing are filling the void left behind by these withering relics.

In addition to the soaring popularity of these newer marketing modalities comes the meteoric rise of video content and advertising.

Video is the new black. People can’t get enough of it. It’s everywhere. From business websites to social platforms, in-app adverts, and every other digital location you can possibly conceive of, video has tangled its engrossing tentacles all throughout the web and beyond.

For marketers, this means that content needs to make the necessary transition from text to video if there is any hope of continuing to attract, engage and convert consumers. If you haven’t ever created a video, then it can be a bit daunting, but it’s likely easier and cheaper than you think.

Here are some steps to take that can help you with this transition.

Create Professional Video Ads

Establish Goals

As is the case with any marketing tactic, the first step is to establish the goals you aim to achieve. These should fall in line with your company’s overall marketing strategies.

Video is extremely efficient at driving a variety of objectives such as:

Increased brand awareness:Video helps to shape entertaining, memorable, and immersive experiences for brands.
Framing a person or business as a thought leader:Since people remember 55 percent more information from video formats, this content is a premier forum for educating consumers through tutorials, process guides, case studies and more.
Driving conversions and sales:Video is an acquisition and purchase-inspiring machine. Placing a video on a landing page can increase conversions by 80 percent. Additionally, 64 percent of users who watch a video are more likely to buy a product online.

And this is just the tip of the iceberg. Video is a compelling vehicle for just about any marketing goal you can fathom.

Find Super Simple Video Tools

If you don’t have any video production or editing skills, you’re likely operating under the assumption that creating your own video content involves a steep learning curve

These fears, however, are only illusions now that premium, customizable digital video services like Promo by Slidely have entered the online marketplace.

With Promo, marketers can construct professional-grade video clips from a selection of millions of high-quality video clips and fully licensed music snippets to add to the video’s tone and messaging.

Moreover, Promo lets users upload their own footage and image materials to help create custom ads. And with its text editor, robust toolsets, and affordable pricing, marketers of every degree can create epic ads that will resonate with consumers.

Additional self-service video apps include Biteable and Magisto.

Create Stellar Scripts

No matter if your video content is 15 seconds or 15 minutes long, you will need to craft a compelling message that keeps consumers hooked from start to finish.

The most important thing to remember when forging your video’s voiceover and story flow is to keep your points succinct. Like all content, many brand videos fall into the pitfall of trying to explore overly convoluted concepts, relying on industry jargon, or attempting to cover too many topics at once.

In order to create a video that people will actually want to watch, simplicity is key. This means using a conversational tone in voice or text and staying away from lingo that only your coworkers understand.

Be sure to also keep sentences short and sweet. This is especially important for text overlays and makes your messaging easy for the audience to absorb and retain.

If you aren’t sure if your script meets these guidelines, reading it aloud will quickly clear up any confusion.

Of course, all of this needs to be accompanied by relevant and high-quality images or video clips; or as an alternative, you can opt to use a “talking head” video host.

Tell the Audience What’s Next

CTAs are an absolute must for video content. Even if the goal is to merely drive awareness, you should be directing your viewers to more of your content so as to continue developing a rapport.

At the end of your video ad (or below it, as is the case with CTA buttons on Facebook ads) you should be letting viewers know what to do next.

This could be letting prospects know to grab their coupon code before it expires, informing them to visit your website for more details, or driving folks to download a digital offering. Whatever purpose your video serves, be sure that it fulfills its potential by prompting users when the time is right; this normally happens at the end of the video.

Start Making Those Clips

Video content is the future of online marketing. Fortunately, creating video is becoming an increasingly easy and cost effective marketing modality.

Don’t let your business become as antiquated as newspaper ads. Blaze a path into the future of marketing by learning to craft arresting video content and adverts that will cater to a new generation of consumers.

Article Source: https://smallbiztrends.com/2017/03/create-professional-video-ads.html?utm_source=Publicate&utm_medium=email&utm_content=How+to+Create+Professional+Video+Ads+with+Zero+Knowhow&utm_campaign=Copy+of+Would+An+Extra+%241%2C000+A+Month+Help+You%3F

Image on this page courtesy of Pixabay

How To Write A Great Business Plan

9:16 am

As you sail the oceans of opportunity, you want your sails making the most of the winds and the rudder pointed in the right direction. You want at frequent intervals to know that you are headed in the right direction. If not, you need to have the means to do a course correction. You should be able to ride out any storms which come your way. You should have enough supplies to make the journey and also adapt on the way if required.

A good business plan does this and more.

What is a business plan?

A business plan, as defined by Entrepreneur, is a “written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement.”

According to guidelines from the U.S. Small Business Administration, you need to include the following:

an executive summary
a company description
a market analysis
an organization and management breakdown
a description of the service or product line
an overview of your marketing strategy, a request for funding (if applicable)
some financial projections to back up your ask
an Appendix (optional) that includes relevant resumes, permits, or leases.

While there are many definitions for a plan, at heart, a business plan sets down the what, when, where, how and how much for the business. Let’s understand:

What: what will the business do and more importantly, what is the purpose of the business? The simpler and in fewer words you can write this, the better it is. “We make cupcakes” is simple but too short. “We make healthy cupcakes for fitness lovers” would be clear and also differentiated. What of the business also makes it clear what you will NOT do.

Steve Jobs said, “Focus means saying no to the hundred other good ideas that there are.”

When: This part of the business plan lays down the “when” of the what. While your business is an ongoing entity, there would be milestones you would want to achieve in this journey. This section lists down the time lines for those achievements.

Where: This part relates to the distribution and geographic coverage. It may also include the types of industries you will service. E.g. for cupcakes, while you may have only one store, you may use an ecommerce portal to distribute across the state or the city.

How: This section goes into the details of how you are going to achieve your plan. How will you make your cupcakes? How will you manage your finances? How will you do your marketing and sales? How will you handle customer issues? Will you have people for each of the above functions or you will outsource some of them?

How much: This part talks about your costs and investments. How much expense will you incur to deliver what you have set out to do? This section typically will have an optimistic, realistic and pessimistic scenario. You have a realistic estimate of sales. Now add an optimistic and pessimistic sales scenario. Plot what you will incur as costs against this. This helps in adapting the business to the environment in real time and takes the anxiety out of the equation.

Your business plan should not try to be one-size-fits-all. However, it is important to understand the different perspectives with which people will read your plan.

Here are the key people whose perspective should be included

Your Investors
Your Team
You!

#1 What’s in it for the investor?

You may have investors or partners who are invested in your business only from a financial perspective. What should the Plan highlight for them?

Your investors will want to know if the numbers are as agreed with them. Then, they would like to know some of the key assumptions behind the numbers.

These often are (but not limited to)

Sales
Expenses
Profit
Marketing
Working Capital

Some key questions which your business plan needs to answer are:

What are you doing more of or less of than last year?Your plan must have comparison against the earlier years.
Are sales coming from more customers or more revenue per customer?
Are expenses reducing at operating level or financial level?
What is driving the working capital? Debtors or Creditors?
Is Profit increasing because revenues are up or expenses are less?

#2 What’s in it for Your Team?

Does the plan give a clear direction on where they need to focus their efforts?

The business plan should clearly outline the type and number of customers they need to focus on, the level of expenses they need to operate at and how success will be measured.

The Plan should have the milestones the business needs to reach so that they will know their efforts are in the right direction.

Your Business Plan should also have an inspirational element to it. The ‘Why’ in the plan should give them the reason to be excited about the business and what it has set out to do.

Simon Sinek says” There are only two ways to influence human behavior: you can manipulate it or you can inspire it. People don’t buy WHAT you do; they buy WHY you do it.”

#3 What’s in it for you?

As a founder and owner of the business, what do you want in the plan?

Customer
People
Profits
Process

Some questions you need clear answers to are:

Are you creating and retaining more customers? Are you making more raving fans or just shipping more boxes?
Are your people cost going up – is it led by senior hires or more junior hires? Is it reflecting the gaps you are planning to fill this year?
Is your business generating more operating profits or improving your bottom line by cost cutting? How much of the profits can be reinvested so that you can build your business?
Are your operating costs down? Does this reflect your quality-cost principle? Are your shipping costs increasing or decreasing? Is your marketing costs increasing or decreasing?

Article Source: https://www.entrepreneur.com/article/288465

Imagine Being A WiFi Millionaire!

12:13 pm

Can you imagine becoming a WiFi Millionaire? How does becoming an entrepreneur and living a laptop lifestyle appeal to you? Making a full-time income working part time from anywhere? It’s funny because way back in 1999, a business consultant asked me “What do you know about the Internet?” I replied “Nothing”. He advised me to find out all I could, as the Internet was going to be huge. How right he was.

In 2001 I started learning how to build websites focusing on creating a portal website for Stonehaven in Scotland where I have lived since 1977. I then started creating websites for local businesses and helped them with marketing on a part time basis at that time.

With laptops so much lighter and WiFi much more accessible. I can take my Apple Mac and my Ipad with me where ever I go and work where I choose.

Am I a millionaire yet? Not yet but I am loving the lifestyle.

Have I made mistakes? Yes hundreds. But that’s how you learn.

Can you be a WiFi Millionaire?

The opportunities are much greater nowadays especially if you work with people who have walked the walk and talked the talk and yet still continuing to improve and learn how they can be of more service to others.

Being over 60 I can certainly relate to some of what is mentioned in this extract from the book WiFi Millionaire;-

>>>”Things have changed. Retirement and pension funds disappearing.Jobs are being lost or replaced at record rates and regular people all over the world are feeling the pinch, but there is a silver lining.

In fact, if you’re willing to rethink everything you know about work, then you can take advantage of this new economy and make more money than you ever dreamed possible.

What am I talking about? I’m talking about escaping the nine to five, being your own boss, and working when and where you want to. I’m talking about making more money in 5 hours per week than most people make in 50 hours per week. I’m talking about becoming a WiFi millionaire with just a computer, a WiFi connexion, and a desire to succeed.

This may sound far fetched to you, and that’s understandable. Through no fault of your own, you’ve been brainwashed by parents, teachers, and, otherwise, sensible people into thinking your life should follow a certain path. Go to school for 15 to 20 years, work a career for 40 years, retire comfortably (if you don’t die of a heart attack first). Even if this fantasy were possible, which it’s not anymore, it assumes that you’re okay with working most of your life for a retirement fund that may be taken away at any time. That just seems like a waste of a life to me. I’d rather enjoy my life now, make money now, and have the time and freedom to work when and where I want and travel at a moment’s notice.“<<<

WiFi Millionaire clearly lays out your options for different home businesses and gives you actionable tips and tools for getting more done while having complete control over your schedule. By using these productivity tips, you’ll learn how to filter out distractions and make more money in less time than you ever thought possible. In fact, some people make a very good income with the WiFi Millionaire system in only 30 minutes per day. Also, you don’t need to be a computer genius or have any special training or skills to do this. All you need is a willingness to implement what you learned.

The amazing thing is you can get all this information for less than $5.

Take A Few Minutes to watch this video Now

Do You Have The Abilities Successful Home Based Entrepreneurs Have?

4:47 pm

Do you possess the six abilities below;-

1. Self-Discipline and Hard Work:

The Key to operate a successful home based business is self-discipline. When you work from home you have to complete jobs all by yourself. There is no Boss to supervise you or prod you along. There are no colleagues or friends to discuss with or give you moral support.You have to put in a lot of hard work and effort to achieve success. Unless you are self disciplined success will only be a distant dream.

2. Dedication and Motivation:

Once you make the decision to start and operate a successful home based business, it is absolutely important that you work with dedication. Running a successful home based business is not an easy option to take and is not for people who cannot discipline themselves and you must be committed to achieve success. It is important that you remain dedicated, self-motivated and focused to achieve your goal.

3. Confidence:

Confidence plays a major role in your work as a home based business entrepreneur. You need to be confident that you have the ability to do the job. Failure is not an option for you. It is you and you alone who are going to do all the good tasks and the dirty ones. If you don’t do the job, then it doesn’t get done.

4. Time Management:

A successful home based business is always geared to efficient time management. How well you manage your time is crucial. You should have a plan for all your daily activities and stick to it as best as you can. Failure to do this can lead to stress and procrastination which will impede the progress of your business.

5. Communication Skills:

Unfortunately working from home does not give you the licence to talk to people and behave anyway you like. Working for an employer, there are other members of the staff handling specialised activities such as meeting clients, suppliers, bank managers and public relations. On the other hand when you work from home, you are all in one and your ability to communicate well with all kinds of people in all kinds of situations is extremely important in running a successful home based business.

6. Balanced Temperament and Flexibility:

When you work in your home based business, you are bound to face various unpleasant situations and also experience periods of highs and lows and ups and downs. This calls for a balanced temperament that can tackle these situations in the best possible manner while maintaining a high profile under these circumstances. Operating a successful home based business also calls for a lot of adjustment and flexibility as and when situations arise.

Conclusion:

Most if not all of the successful home based business entrepreneurs have these abilities. For some these abilities come naturally while others have to acquire them.

If you want to be successful and reach the top, the solution is obvious-make sure you acquire all of these abilities.

Article by George McGillivray – www.georgemcgillivray.com

Video: Setting and Achieving Goals by Using the 80/20 Rule

5:58 pm

This excellent video from Brian Tracy is only 6 minutes long but has some great ideas on setting and achieving goals by using the 80/20 rule.

The 80/20 Rule (also called The Pareto Principle) states that 20% of your activities will account for 80% of your results.

How to apply the 80/20 rule to your goal setting:

1/ Write down 10 goals

If you could only achieve one of the goals, which would make the most dramatic impact on your life? In other words, which is your most improtant goal right now?
Also, which is your second most important goal?
These are then the 20% of your goals that you should work towards all the time. So…

2/ Work at those goals all the time

Do less work on tasks that don’t make a difference to your life and more time on the 20% you have identified.
The tasks you need to do may be tricky ones but…

3/ Resist the temptation to clear up small things first

85% of rich people have 1 big goal that they work on all of the time
Only 3% of poorer people have a big goal, and they also don’t work towards that one goal.

In summary, pick one big goal, and work on it all of the time… It will change your life!

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Source: http://www.sowhatdoyoudoagain.com/video-setting-and-achieving-goals-by-using-the-8020-rule/

How To Solve Your Retirement Worries

7:42 pm

In July 2015, I was in Brighton attending a 3 day Bootcamp and was impressed by a young entrepreneur who was talking about a system he had developed for creating a business online.
.
One of his clients was answering questions in the entrance area during a break and I was impressed with the honest and sincere way she handled all the questions

Her name was Susan Beesley and like myself was in her 60’s and she had been on stage earlier with her husband Chris talking about how they had made over $50,000 in their first 6 months, and they are now retired and financially free. They now spend their days teaching others how to do the same.

Here’s a message from them which I’d like to share with you…

++++++++++++++++++++++++++++++
Hello, we are Chris and Susan Beesley, and we have a very important message for you today…

If you can trust us, even a little bit, then we know we can help you solve your retirement worries.
We are accountants and management consultants by profession. And just a few short years ago, in our mid-50s, we found ourselves working six-or-seven days a week, 10-12 hours a day.

That’s when I had my “wake-up call”…
You see, my parents always talked about what they would do when they retired. But then my dad died suddenly just after his 60th birthday, and they never were able to fulfil that dream.

When this happened, I thought, “We can’t wait until WE retire to start enjoying life.”

Let me ask you a very important question: How long are you going to live from today? 2 years, 5 years, 10 years, 20 years?
No one knows for certain how long we have left… but the question for you, is how do you want to spend your remaining years?
Will your life be filled doing the things you’ve always wanted to do—or will you live hand-to-mouth for the rest of your days?

As accountants, we had a good income, but we had no time. No time for us, no time to travel, no time for our family, and certainly no time to do the things we really wanted to do in life.

And, retirement was on the horizon.

You know what’s really frightening for us baby boomers? It’s watching our entire nest-egg vanish before our very eyes—just before we want to retire. And suddenly realising you will literally have to work until the day you die.

From 2005-2008, everyone was buying real estate—including us. But nothing could have predicted what happened to the economy in 2008.

After we lost most of our retirement portfolio, we decided we weren’t going to starve on a tiny pension for the rest of our lives, so we sat down and thought long and hard about our future. And maybe you’ve done that too.

Luckily, we had already been searching for online education, because we wanted to help our clients use the Internet to expand their businesses.

It was through this research that we discovered how to actually build a business online. We could start part-time, and immediately.

We firmly believe that online entrepreneurship will help people just like you, create a better life for yourself whether you’re in retirement, or it’s quickly approaching.

The good news… we discovered an incredible system that allows us to fulfil our passion for teaching and training. Now we spend our free time:
• Traveling to exotic locations in the Caribbean, French Alps, and Portugal, just to name a few…
• Pursuing passions and causes that make the world a better place…
• Meeting and collaborating with extraordinary people from around the world…
• Controlling our destiny, our retirement, and our financial future.

You may be thinking as you are reading this that it’s just too late—that you can’t possibly start a business at your age…

But don’t let these false beliefs hold you back from living the life of your dreams.
In fact, according to a recent article in Forbes, 52% of new home business owners are over age 55. And 79% are over 45 years old.

That means most people starting businesses are baby boomers, so it’s NOT too late. This is something you seriously need to consider.

When you’re looking for a professional business online, there are Three Key Elements absolutely crucial to your success…
1. You have to work with people who have done what you want to do and are willing to help and guide you.
2. You need a proven system that’s simple to follow and will work for you—even if you’ve never done anything like this before.
3. Get a personal coach who will take you by the hand and show you exactly what to do, step-by-step.

This system works for us and thousands of others, and we know it can work for you too.

If you’re reading this now, and you’re in your 40s, 50s, or 60s, hoping someday to have the time and money to really enjoy life, I’m telling you, “Please don’t wait!”

And if you’re staring at your retirement situation, and you don’t like what you see, this is the perfect time to watch our new Free video.

In this video, we reveal—for the first time—the most powerful top-tier income generating system in the world…

If you would like to learn how to create your own dream retirement lifestyle in 12 months …

Just click this link to see how to get access to Chris and Susan’s video.

5 Keys to Entrepreneurial Success in 2017

4:58 pm

Gamblers trust to luck, entrepreneurs trust in their own hard work.

If you are ready to experience entrepreneurial success in 2017, be prepared to work. There aren’t any $37 eBooks or $97/month programs that are going to magically eliminate or reduce the workload that is required to be successful.

The other day I overheard a business owner say, “Hopefully, luck will be on my side next year and business will take a turn for the better.” Sadly, that way of thinking isn’t going to help him one bit — if I were to make a bet, I would let it ride on him failing again.

If you are banking on luck, you might as well hit the casino and let it all ride on red or black at the roulette wheel. Here are five very simple, yet seemingly overlooked key points you need to address if you want to experience a successful 2017.

1. Put past failures behind you.

There are far more failures than there are success stories when it comes to startups and new businesses. Most fail, and that’s just how it is. It’s very rare that you will find a successful entrepreneur that hit a home run at his or her first at bat.

In order to eventually get your win, you need to learn from your past mistakes, but also put them behind you. Don’t dwell on them or waste time looking back. focus all your energy and momentum on what’s in front of you. I had several failures before I found success with my marketing agency.

2. Show up daily ready to hustle.

The minute you start to slack or switch into cruise control mode, you immediately lose valuable momentum. Go into each day knowing you must hustle hard and take full advantage of every available minute.

My company just did a soft launch of the first of a half-dozen consumer brands we are bringing to market in 2017 and we also have a new influencer marketing agency, blerrp launching in the new year. My plate is beyond full — it’s overflowing, and if I don’t show up every day ready to give 100 percent it’s going to be a disaster. Commit and then hold yourself accountable — your success depends on it.

3. Work on your business daily.

Work “on” your business, not “in” your business.

Once you understand there is a huge difference, you will experience the type of growth that is needed to succeed. Learning to delegate responsibilities was one of the reasons my marketing agency succeeded, while past ventures failed. I used to think that I could do it all — trust was a big factor. I would rather work 18-hour days and try to do it all rather than delegate to someone capable of handling the tasks.

Hire freelancers and virtual assistants to handle simple, yet time-sucking tasks. This allows you to focus on more important tasks, like strategy and growth. Use these tips to make your freelancer hiring process as smooth as possible.

4. Learn and improve daily.

Strive to become a better entrepreneur every single day. There are several ways to learn — industry conferences, mentors, coaches, etc. — but there is something you can do every morning that will have a huge impact on your success — reading.

Reading allows us to absorb information from some of the smartest people in the world who share their expertise and logic, helping us to become better entrepreneurs. While it can be difficult at first, try to dedicate a part of your morning ritual to reading, even if it’s just 15 minutes. Over time you will discover that this can be one of the most beneficial parts of your day.

5. Refuse to quit.

Giving up is for cowards — it’s the easy way out.

It’s going to be difficult. There are going to be times that it seems impossible. When faced with obstacles, take a step back and be grateful that you have this opportunity. There is no better time to start a business than right now. You can start with very little to no capital and you don’t even need a physical office location.

Promise yourself that you will not quit, no matter how difficult the journey becomes and the odds that you succeed improve drastically.

Article Source: https://www.entrepreneur.com/article/286867

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